Bridgestone golf - 2022 Social Media Project
Fuel Films was hired by Bridgestone Golf to produce their 2022 social media content. Once a year BSG gathers all of their pro golfers for one large shoot day. The objective of these productions is to capture as much content as possible within a limited windows of time. Fuel helped BSG conceptualize, coordinate and produce multiple segments with their pros, including Bryson DeChambeau, Fred Couples, Lexi Thompson and Matt Kuchar. Fuel films then partnered with BSG marketing to deliver 30+ videos. This content was shared throughout the year on all of their social platforms. Below are some BTS and examples of videos created from this project.
Bridgestone golf - 2022 PRODUCT SHOOT
Fuel worked with BSG to create image product videos for their entire line of golf balls. This two day shoot featured amateur golfers playing each golf ball in various locations and situations around the course. Each video was narrated by VO and includes branded motion graphics. BSG used these videos as A+ content for their Amazon site, BSG online store and retailers across the country. Fuel delivered 18 product videos including short cutdowns for social media.
Bridgestone golf - People of Golf Series
People of Golf is an original short film series for Bridgestone Golf. POG explores the lives of (4) everyday amateur golfers. Each story gives insight into the challenges, successes and joys of their golf journeys. Fuel Films partnered with BSG to create a series of stories that felt authentic without being overly commercial.
Bridgestone golf Product highlight - meet OTTO
OTTO is the world’s first autonomous Ball Fitting cart. BSG released this one of a kind cart in the Spring of 2022. Fuel created a series of videos for their launch including a “How to” and two “OTTO meets pros” videos . For more information check out this link. https://www.bridgestonegolf.com/en-us/find-my-ball/otto